This facial moisturizer works to moisturize, restore and repair skin while you rest. Niacinamide and antioxidants work to improve skin color and tone. EltaMD PM Therapy is oil-free, fragrance-free, noncomedogenic and safe for sensitive skin. How to activate pump: With the cap cover in place over the pump, invert the container upside down and tap firmly 4‐5 times. (This will force the liquid up into the actuator and create a vacuum). Return the container to its upright position. Remove the cap, and with the nozzle away from your face, press the pump to dispense the product into your hand. It may take several pumps to completely prime the pump to allow the actuator to deliver product. If pump continues to fail, try steps again.